ASA-WISHH Ghana Soy Promotion Campaign Contractor
- This RFP was uploaded by the owner.
The purpose of this request for proposals is to solicit a contractor to implement a soy promotion campaign that will encourage the consumption and use of soy food ingredients and processed foods containing soy food ingredients. The campaign should focus on promoting the nutritive and functional benefits of textured soy protein to the general population and stakeholders associated with the Ghana National School Feeding Program, and educating people on how to utilize the product. The overall goal of the campaign is to increase sales of domestically produced textured soy protein within Ghana through promotion of the product domestically. The campaign must be implemented with the strategic goal of promoting textured soy protein (TSP) in general, excluding reference to any specific brands or supplier companies. The focus of the campaign should be on textured soy protein and its uses, especially institutional feeding
applications. Consumers should be informed of where the product is available to be purchased at. The maximum value of the award is $75,000 USD.
