ReThinking A Healthcare Profession's Brand Identity

1. Expired 5 years, 30 weeks and 3 days ago
2. This RFP had a pre-bid event.
3. This RFP was uploaded by the owner.

The American Academy of PAs (AAPA), is seeking the strategic services and creative thinking expertise of an Agency or Consultancy to explore, identify, and help rethink a very complex and unusual problem. The profession of Physician Assistant, which is a medical practitioner and patient care provider in the Healthcare delivery space, is divided on the issue of whether or not their existing name/title (aka "Physician Assistant") is still relevant or fitting to where the profession is currently, as well as where it aspires to become. With the goal of doing a full 360-degree analysis of the problem/issue, the selected Agency/Consultancy will also be responsible for developing new name/title options that are more suitable.

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