Public Relations, Media Planning and Buying Services
The organization is soliciting responses from qualified public relations, media planning and media buying firms to provide public relations and media buying strategies as well as placement for its programs.
Qualified firms will be asked to provide public relations planning, media planning and media buying strategies that focus on mainstream and minority media, including Hispanic, African-American and Creole markets, and produce methods of evaluating the effectiveness of the public relations and/or advertising campaigns, in accordance with the terms and conditions set forth in this Request for Qualifications, and any other term and condition in the final contract.
Florida Housing Finance Corporation intends to select one or more Offerors to provide the services specified in this Request for Qualifications.
Specifically, Florida Housing uses public relations plans and/or buys print, broadcast, outdoor and/or online advertising to promote its housing programs and/or other housing-related programs.
