OPA desires to establish a stronger brand awareness - especially as we are looking to expand membership and seek partnership opportunities in preparation for our 50th anniversary. A website is the essential tool in today's business world and OPA lacks the ability to send someone to a professional, informative location.
OPA's current website does not represent our organization well or provide the required functionality needed to make us marketable. We need to step it up and revolutionize our out-dated, non user-friendly website to incorporate connectivity capabilities and more visually appealing eye-catching imagery. It is imperative to have a website that will represent OPA and be the center of our marketing campaign. The website needs to become the driving force behind recruitment, member services and include other components such as improved content management abilities, social network links and eCommerce implementations.
Therefore we seek the creation of a new website that will better represent who we are and highlight what we do as an organization. It should utilize current technology and be the foundation for achieving our endeavors towards expansion and partnership opportunities. Our service history is very rich yet has gone relatively un-noticed and been stifled by lack of developing a better platform for brand awareness.
Today's friends, tomorrow's leaders, forever in service.