The Contractor will act as the Senior Campuses exclusive agent to license, protect, and promote the use of one or more of said marks and logos in connection with the marketing of various articles of merchandise in such a manner as to preserve the integrity, character and dignity and maintain the reputation of the marks and logos as designating high quality merchandise.
The Contractor will protect the marks and logos and the Universitys interest therein through on-site audits of licensees and other enforcement mechanisms.