Design of Website and Marketing Materials
The City is pleased to release this request for proposal (“RFP”) which seeks a qualified consultant to provide graphic design to produce marketing materials and provide web design services.
The City seeks a consultant to carry out the following tasks and deliverables:
• Design of Economic Development Brochure/Welcome Packet:
Consultant shall design marketing materials for distribution to visitors, prospective and current businesses, real estate developers, site selection firms, current residents and other community stakeholders. Initially, these marketing materials should contain information about Vineland, including key economic development information, incentives and data.
• Design of New Website for Economic Development:
Redesign and redevelop the website vinelandbusiness.com including site planning, interface design and production. The site must be developed in Microsoft SharePoint 2010. Training of the in-house staff to easily and cost effectively update content and modify site design after the initial launch must be included as part of the project. The selected firm should possess some experience in working with economic development departments, and should have the expertise and capacity to complete the project in-house.
Web Development Guidelines:
Below are the project design and development parameters that the City of Vineland Department of Economic Development requires. Please indicate how you will address each parameter in your design, or comment concerning the parameter.
o Design a clean, modern site layout and branding for the City of Vineland and the Economic Development department.
o Each section of the site should have a consistent design
o The site should be easy to navigate and include navigation alternatives for different visitor browsing styles. Information should be grouped and presented in a logical manner.
o Develop site content and navigation in a manner that is intuitive and user friendly regardless of which page the visitor enters the site on.
o Develop the site in Microsoft SharePoint 2010 with content management that will permit staff to update website content on specific pages.
o Develop mobile site versions; the system should automatically detect and display on the various mobile devices families (iPhone, iPad, Android, Blackberry).
o Include ability for the visitor to switch back and forth between mobile and full site versions.
o Convert substantial amounts of existing content to the new website, optimizing and rewriting as required.
o Assist in creating any additional new content that may be required.
o Develop calls to action that effectively funnel site traffic.
o The site must be quick to load and operate, and compatible with modern browsers.
o The user must have the ability to increase or decrease the font size for accessibility.
o A media center should include photo gallery and video gallery components that are easy to administer. The selected firm will optimize and add all photos and videos that are initially included on the site.
o Extranet must be developed for this site including document libraries to provide document storage for both public and private (logged-in staff) documents.
o Develop and interactive Google. Bing or the like map of the city that shows key assets by category (education, industrial parks, etc.). The map will be integrated with our In-House GIS system which is ESRI based. We want the ability to have extranet user, as well as internal users, log on and update content to be displayed in the map.
o Utilize SharePoint’s blog system and RSS feeds.
o Integrate SharePoint’s site search capability that automatically includes new site content.
o Employ search engine optimization techniques including but not limited to search engine friendly url’s, valuable reader content, search engine friendly page structure, and well-integrated key search terms.
o Integrate a site map component that the staff can use to easily update the site map.
o Integrate a backup component that staff can use to easily update the site map.
o Integrate Google Analytics.
o Integrate the city’s social media accounts.
o Assist in developing ideas for blog and social media content.
o Include ability for social sharing and printer friendly pages.
o Develop the ability of site visitors to create and print custom data reports.
o The site must be tested on all applicable operating systems and browsers to ensure compatibility.
