community branding and advertising for the City of Miami Gardens
- This RFP had a pre-bid event.
The City of Miami Gardens is seeking proposals from professional firms to provide services related to community branding and advertising to showcase the positive attributes as the host City of Super Bowl 2020 game. This is a request for proposal for such consulting services to execute and create a successful imaging and branding campaign. Proposer should be able to develop a comprehensive community branding and marketing campaign, whereas the goal is to enhance the image of the community as a great destination and community. The brand should represent the varied economic sectors of the City and be used for residential, business and visitors recruitment. Recommendations for the brand rollout and implementation should include interactive and social media marketing as well as traditional marketing, micro-site development, media and promotions; and recommendations for results tracking/measurement. The City also encourages participation from Minority Business Enterprises.
