USO DRTV Media Buying RFP
- This RFP had a pre-bid event.
- This RFP was uploaded by the owner.
The USO is committed to investing in a balanced fundraising portfolio including the acquisition of sustaining (monthly) donors across a variety of channels. DRTV is considered a crucial part of the expansion of this portfolio and is seeking an Agency partner to perform the following services for its sustainer acquisition program:
The successful DRTV media buying team will
Propose an initial media strategy designed to cost-effectively generate sustaining donors at scale. This plan will identify and recommend initial stations and outlets for testing, project the expected inbound volume, and provide crucial reporting of the program's performance, while continuously optimizing the media plan on a weekly basis.
Conduct testing across traditional cable, satellite, syndication, etc. outlets over a period of 3 months. In the event initial KPIs are met, the program may be funded to continue beyond the initial phase. CTV and online options for DRTV are not being considered as part of this test.
Provide visibility into performance, data that drives decision making and other industry performance trends relevant to this DRTV media test.
