The market research to be conducted under this program should identify the market access issues facing the U.S. soy industry, provide a set of recommendations for addressing the issues, and include a description of the circumstances needed to create a favorable situation for U.S. exports and strategic recommendations for consideration. WISHH would like to identify the conditions under which U.S. soybean exports would be able to compete with other international suppliers, and capture a larger percentage of the market share. WISHH is interested in identifying export opportunities for U.S. soy in terms of feed and food.