Marketing Campaign for the AIU8 Physical Therapy and Occupational Therapy Services
- This RFP had a pre-bid event.
Company Overview
Appalachia Intermediate Unit 8 is an education service agency that provides special education,
curriculum, business, and leadership support to 35 school districts in Bedford, Blair, Cambria, and
Somerset counties in southwestern Pennsylvania.
Project Goals
Appalachia Intermediate Unit 8 (IU8) seeks proposals from qualied marketing rms to develop and
implement a comprehensive marketing campaign for the IU8 Physical Therapy and Occupational Therapy
services. This campaign aims to increase awareness and participation among our service region's
school districts and community organizations.
Objectives
The primary objective of this marketing campaign is to eectively communicate the benets and
strengths of accessing IU8's physical and occupational therapy services, intending to increase
engagement and participation from targeted stakeholders: school districts and community
organizations.
