Ashfield District Council's mission is to be recognised, by 2012, as a first-class Council, excelling in customer care, which, in partnership with others, works with its neighbourhoods to ensure the provision of the comprehensive range of services necessary to continue the sustainable regeneration of Ashfield as a fairer, safer, more environmentally aware community. The Council is seeking a service provider to (1) Act as the Council's principal advisor on all matters likely to affect its reputation, presentation and publicity. (2) To ensure the Council's reputation is made by a clear focus on customer need, expectation and perception. (3) To assume full responsibility for pro-active corporate communications, externally and internally (including responsibility for citizens' panels). A three stage procurement process is being adopted, using the EU Competitive Dialogue procedure (a) Pre Qualification Questionnaire that will identify those selected to move onto (b) An Invitation to Submit Outline Proposal-after which a further reduction of the number of operators will take place (c) Invitation to Submit Final Tenders. CPV Code: Public relations management services.