The final design of this project should reflect three key guiding principles:
1.Stand Out Simple The final site should be intuitive, easy to use, and easy to manage.
2.Process is King The website will be a forum for our basic information as a firm, but also for selling our tools. We need a clear, simple process/logic behind the site that is evident in how it is programmed and experienced by the end user.
3.Exposure The site, and the materials/tool found there, should be easily searchable to users (meta tags, SEO, etc.)