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develop and implement a regional public awareness campaign

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California, United States
Government : State
RFP
Download the rfp file: P2012-20 Rideshare Thursday RFP.pdf or go to the link
This document has expired, therefore the above link may no longer work.

The purpose of this RFP is to retain a public relations firm, advertising agency, or other public or private entity (contractor) to develop and implement a regional public awareness campaign promoting the benefits of ridesharing. The theme of the campaign is Rideshare Thursday; the objective of which is to encourage Southland commuters to use an alternative commute mode at least one day each week. It is the desire of the MSRC that the campaign reintroduce creative strategies previously funded by the California Department of Transportation (Caltrans) during the 1993-1994 Team Rideshare/Rideshare Thursday campaign.