Youth Thrive Public Awareness Campaign
The Center for the Study of Social Policy (CSSP)-a national organization recognized for its
leadership in shaping policy, reforming public systems and building the capacity of
communities-solicits proposals from communications firms with extensive experience in
nonprofit, social justice, educational and/or public good marketing to develop key messages
and plan for a national public awareness campaign. This campaign aims to change the way
the public thinks about youth and adolescence. Our goals are to (1) increase the knowledge
and understanding of what is happening during this period of life and (2) infuse a new
understanding of how youth can be supported in ways that help them navigate the period of
adolescence and grow into responsible adults. We envision a broad, culturally responsive,
communications campaign that targets adolescents of every demographic, as well as the
adults, institutions and organizations that touch the lives of youth. Ultimately, to reach our
objective of improving the lives of young people, we envision a scalable, multi-wave
