The goal of the website redesign is to:
Enhance the graphic appeal of our site through increased use of pictures and presentation
elements.
Organize and present information in new and creative ways providing visitors with
engaging ways to learn about our programs and answer their questions.
Provide highly versatile page design and layout to accommodate the growth of new
programs, new locations, new marketing initiatives, and new content (video, case studies,
blogs, etc.).
Better meet the needs of our audiences.
Encourage action from our visitors - request information/opt-in, apply online, register
online, etc.