The Association web site redesign project will continue the enhancement of the online presence
of the association. The project will include a graphical redesign of the http://www.wcva.org website and
a conversion to a new content management system (“CMS”). The new platform must allow for all
staff to easily update and maintain the content on the site and must seamlessly integrate with
most modern social media platforms (facebook, twitter, YouTube, Vimeo, blogs, etc.).
The architecture of the site will be redesigned to incorporate both consumer and industry
targeted messaging while maintaining a unified brand treatment. Content and information items
will be fully shared by all areas of the site. All site messaging will be supported by modern media
through the use of items such as videos, imagery, mapping, as well as items presented through
mash-ups with third party sites (i.e. Google maps, Travel Oregon’s ORB) will be integrated into the
CMS allowing for centralized administration of site content.