Website Redesign
Built on WordPress, the design and build of the site were executed without proper internal planning for goals, vision, and purpose.
The website is the main focal point of our inbound lead generation and is achieving decent results. However, with appropriate planning, architecture and design, the ability of this site to contribute to long-term content marketing funnels, convert qualified leads, and provide helpful resources and information can be significantly improved.
As well, while the site serves to generate inbound leads, it also acts as a repository for current customers to access resource information like operating manuals, instructional videos, and research. Much of this information is gated due to the nature of our industry. The new website will need to incorporate user management and password protected content.
