Website Re-launch
Goals for the re-launch:
Launch a branded website that capitalizes on existing web traffic to http://www.centraltexasfll.org;
Expand website offerings to include range of elementary, middle, and high school programs; and
Better integrate online event and team registration with payment processes;
SCOPE
The organization will serve as the client and content development lead for the new website. The project will include:
Website Design
Based on the FLL logo, existing brand standards, market research and discussions with client, create one homepage design for new website. Design will include content type and placement; alternate theme colors for three (3) robotics programs; subpage template created to match homepage of each section in style and layout for consistency across website.
Website Development
Custom code each component of the approved design files into functional and cross-browser compatible code using appropriate technology / languages.
Content Management Tool Set-Up / Database Creation
Install and configure CMS on the client’s server and link it to site template files. Current website uses Joomla, though the client is interested in an alternative interface.
Website Content & Build-Out
Content: Text, images, and other media content in final format for all pages of site are to be delivered by client. The client is interested in Joomla content porting options.
Build-out: Populate the site with content (text, photos, links, PDF documents, and any other required media) and build out each page. Stock photography research/purchase, and specialty graphic creation included as needed by design. Site will be made available for client review in complete and functional format before being made live. An existing site map is available for review online.
Basic Search Engine Optimization & Statistics Tracking
Add searchable “meta tags” site code, create searchable and relevant page titles, and register the site with Google. Install Google Analytics to help client track site usage and statistics. Install an SEO plug-in, if applicable. Work search terms into site’s main content to optimize it for search engine “crawlers.”
Additional Functionality
Integrated Blog: Configure and incorporate a blog into the site, allowing client to post press, news, or other articles/stories on a regular basis. Functionality to include common blog features such as: standard date and category-based archiving, search feature, commenting (if client chooses), categorization, tagging, and featured posts.
Volunteer Form: Create, install and configure online email forms to be filled in by site users who wish to volunteer. Form content to be sent to Client via email and stored in the database. Client will be able to view reports on the form data in a variety of ways.
Registration Form: Create and install online email forms to be filled in by site users who wish to register for events. User will not be able to move to payment options until form is filled out. Client will be able to view reports on the form data in a variety of ways.
Online Payment: Set up check-out for user(s) to complete his/her registration payment through 3rd-Party online payment gateway. Solution should allow for payments by individuals or on behalf of groups of users.
TIMELINE
In order for the project team to be successful, the website must be completed in time to launch the 2011-12 Season of Central Texas FIRST® LEGO® League.
May 18, 2011 -- RFP submission deadline
Sept 4, 2011 --- New website officially launches
Please submit a porposal that details your general concept, preferred content management system, preferred online payment solution, timeline for the development process, and minimum and maximum budgetary requirements by close of business on Monday, May 16, 2011 to Lonny Stern | [email protected]. No phone calls please.
