Website Needs Assessment, Content Audit and Analysis Oversight and Strategy, RFP Development for Website Redesign
The Board is seeking a highly qualified team or firm with proven expertise to conduct Phase I of its website redesign initiative for http://www.minneapolisparks.org.
Phase I will include a Website Needs Assessment, Content Audit and Analysis Oversight and Strategy, and Development of an RFP for Phase II, a complete 2013-2014 website redesign.
Goal: Easily accessible information supports enjoyment and use of the park and recreation system.
Strategies:
• Implement communication strategies to provide timely, accurate information to Minneapolis residents and park visitors, including those who do not speak English.
• Enhance technology to share information effectively and efficiently across the organization and with the community.
• Cultivate open communication with the city, county, Metropolitan Council, and other elected officials or appointed groups.
• Effectively utilize technology to make program registration and enjoyment of services easy.
