Website/Creative Agency Request for Proposal
The purpose of this proposal is to select a new creative agency to be the agency-of-record for the Bureau. This agency will support the Bureau with the following strategic objectives:
Refresh the current brand and convey this refresh to the new website design and other online channels.
Work with the CVB’s staff, committees, and partner vendors to develop a strategy for a new destination website.
Develop a creative strategy, site designs, and complete creative library to be delivered, ready for implementation, to the development team of the new website.
Support the development of the new destination website with strategic advice, creative design, and beta testing.
Support the CVB as the creative agency-of-record post site launch with strategic online marketing campaign development and implementation.
Support the CVB with analytic reporting for both website and online marketing campaigns.
