Website, branding, and logo development
The Authority requires a vendor specializing in web development & design, or a team vendor submission,
with strong experience in communicating to the public a clear message, as well as marketing,
branding and editorial past experience.
The goal is to create and build a focused, visually compelling and dynamic online presence to
support the business and future growth of the Philadelphia Redevelopment Authority (PRA) as a
prominent agency serving the City by providing public land for purchase and development. New site
will replace the current PRA website http://www.phila.gov/pra/.
Also, as part of this Request for Proposal, we are including a component to build a visual image
(logo, brand, tag line) that will position the PRA as a key service provider to the City of Philadelphia
and community. This effort is intended develop a distinct logo that is versatile and will suitably
represent the PRA
