Web Site Redesign
Bonnie B. Preas
Town of Blacksburg, VA
[email protected]
The Town of Blacksburg is seeking a creative, qualified, experienced and professional consultant or design
firm to redesign the Towns current Internet web site. Our goal is to offer clear, user-centered navigation;
present a unique and creative visual design; promote a greater understanding of the services and programs of
local government; and promote the Towns image in the community and beyond.
The Town of Blacksburg launched this web site, www.blacksburg.gov, in 2000. The site, in its infancy, was
easy to navigate and provided citizens and the general public with an easy way to communicate and to obtain
information about the Town. However, as new information has been added and new technologies emerge, the
site has become dated and users now have difficultly locating information on the Towns web site. The
categories used to link users to information can be confusing to those not familiar with the structure of town
government.
Currently, the web site is supported by one Web Administrator who creates web content by using a template
which defines the color, heading, footer, text, and other page characteristics for a consistent design. We desire
a web site design that is centrally managed yet can have content easily created and produced by a decentrazided,
non-technical user base.
The Internet has been and will continue to be an important communication and marketing tool for the Town,
allowing services and information to be obtained easily, quickly, and cost-effectively.
