Web Realignment Project
The goal of this project is to realign the public website with the strategic goals of the College which are grow or create strategic partnerships, acheive operational excellance, manage enrolments, and enhance the student experience. This will be accomplished by following these driving principals:
Authenticity: To provide messaging and information authenticity that will be of most use to web visitors.
Student/User Centric: To focus on current and prespective students,parents,and community and delivermessages, information and activities that are of most interest.
Call to action: To enhance messaging with a focus on call to actions.
Distinctness: To position Lethbridge College online as a distinct institution- standing apart from other post secondary institutions in the online environment.
Brand Awareness: To raise brand awareness by participating in online communities and advertising efforts.
This project is segmented into 3 distinct sub-projects
1. Web user experience design
2. Web video production
3. Search engine optimization (SEO) / Online marketing
