Walnuts.org Redesign Project
Amy Myrdal
Walnut Marketing Board
[email protected]
1540 River Park Drive, Suite 203
Sacramento
95815
Overview
The Walnut Marketing Board in Sacramento, California, is seeking a web design firm to redesign its website, www.walnuts.org.
Background
The Walnut Marketing Board is a non-profit association that represents the 5300 walnut growers and 55 walnut handlers in California. The Walnut Marketing Board has seven full-time employees. The marketing director for North America will be managing the web redesign project on the client side.
The foundation for all marketing and communications programs is the walnut health research program. All marketing activities must include walnut nutrition and health messaging, as appropriate for the target audience and communication channel.
Timeline
The Walnut Marketing Board will launch a redesigned site by April 1, 2006.
Project Goals
While the site is currently updated each month the user interface and site architecture have not changed in five years. The goal of this project is to enhance and update the site to attract new visitors, encourage longer site visits, attract more repeat visitors, and improve the overall user experience.
Required Elements for Every Proposal
Proposals must address the following tasks and features.
How will you improve the sites information architecture?
How will you create a fresh visual design that supports and promotes the California walnut brand? (We do not need to see design comps. Just tell us how you plan to approach this.)
What changes will you make to improve the user experience?
How will you create a content management system that will allow WMB employees to manage dynamic aspects of site?
If you agency is chosen, who will work on our project?
Project Timeline
Budget Estimate
Additional Requirements
The following list identifies enhancements we have already identified. Keep these in mind as you develop your proposal.
Add an FAQ section
Add a Kids section
Add a Health Professionals section
Add a Press Room
Make the site accessible for people with visual impairments, per USDA specifications
Improve recipe search and navigation
Provide ability to promote offers and track uptake
Budget
The proposal process is a competitive bid process, but the final decision will not be based solely on price. The agency whose team members, talents, expertise, and references most closely match the needs of the Walnut Marketing Board and whose proposal is most thorough and thoughtful will succeed.
Contact
If you have questions, please contact:
Amy Myrdal, MS, RD
Marketing Director, North America
Walnut Marketing Board
1540 River Park Dr. Ste. 203
Sacramento, CA 95815
(916) 922-5888
[email protected]
Deadline
Please submit written proposals via mail or e-mail to Amy Myrdal by Thursday, December 1. We would like to make a decision and start work by December 15, 2005.
The Walnut Marketing Board is an equal opportunity employer that does not discriminate on the basis of race, color, national origin, sex, age, religion or disability.
