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WETA Marketing Plan
Download the rfp file: MarketingPlanRFQ080609.pdf
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The Authority is seeking Statements of Qualifications from qualified consultant firms or teams of firms to develop a multi-year Marketing Plan to assist the Authority in implementing a creative and comprehensive system identity or branding strategy and to guide the Authority's investments in marketing resources.
With this RFQ, WETA intends to select a team qualified to develop a comprehensive multi-year Marketing Plan aimed at building a system identity for WETA's comprehensive brand of services. WETA anticipates having an approved Marketing Plan in place by January 2010 and that the cost for Marketing Plan consultant services will fall within the range of previous marketing efforts, which totaled approximately $70,000.
