WATER REUSE AND DESALINATION POSITIONING STRATEGY PILOT STUDY
The Association is exploring the feasibility of a nationwide positioning strategy
to promote education, understanding, and acceptance for water reuse and desalination. The goals of such a
strategy would be to:
Elevate awareness within key audiences on the benefits of water reuse and desalination, along with
safety and acceptability;
Shift public perception in key regions of the country with the greatest need for water reuse and
desalination in the next decade;
Educate media and other targeted groups as to how best communicate the facts on water reuse and
desalination; and
Coordinate with and promote social science research underway by the WateReuse Foundation.
Prior to conducting this effort nationwide, WateReuse is launching a pilot project in a limited geographic
area, possibly linking to a large water utility or utilities in an area that could benefit from the effort.
Potential locations for selection might include Miami, Tampa, Dallas, El Paso, or San Jose; however, the
proposer is at liberty to select the locality.
