New business relationships start here
Visual Identity & Rebranding Program (including Website Redesign)
Main objectives for revitalized corporate identity:
 To reposition and heighten the library’s visibility within the community
 Create greater awareness of the library’s resources, services and programs as a relevant and
essential community service
ď‚· To create a consistent look and feel across new branches as they open, programs, services and
marketing materials
 A redesign of the Library’s public website, Content Management System and development of a
staff Intranet
