Visit California Request for Proposal (RFP) Advertising Agency of Record
- This RFP had a pre-bid event.
To All Prospective Bidders:
Visit California, a privately funded nonprofit corporation, is seeking a qualified advertising agency to develop the California brand and promote tourism to the State of California.
The California Travel and Tourism Commission, dba Visit California, is a private non-profit 501(C)(6) funded by assessed businesses that have an interest in promoting tourism to California. California Tourism is marketed exclusively by Visit California. The Tourism Assessment Program was created under the California Tourism Marketing Act in 1995 with the passage of SB 256. The legislation authorized self-imposition of an assessment by businesses that benefit from travel and tourism. It also authorized the establishment of a non-profit, public benefit corporation, Visit California, to oversee the promotion of California as a premier travel destination.
Visit California oversees the production of a variety of marketing activities, including on and offline advertising, visitor publications and maps, cooperative programs, public relations and tradeshows - all designed to promote California to travelers, tourists and the travel trade. For more details please visit http:otourism.visitcalifornia.com in the "Travel Industry" section.
The purpose of this request for proposal (RFP) is to seek and retain a qualified advertising agency to develop the California brand and promote tourism. The results of these efforts will benefit Visit California's assessed businesses, as well as in-state Destination Marketing Organizations by increasing tourism revenue and, on a larger scale, increasing the employment base for the State of California.
The contract period for the Scope of Work contained within this RFP will be approximately March 1, 2015 to June 30, 2016, or 16 months. Visit California's fiscal year runs from July 1st through June 30th. The first fiscal year of the contract will be funded up to $26 million. Moving forward, the budget for this contract could potentially scale to $80 million annually over the next two years. We reserve the right to adjust this amount based on the content of the proposals and related factors.
Attached is a RFP to be filled out by those capable of meeting minimum requirements and carrying out the scope of work. All responses will be carefully reviewed and evaluated based on the criteria noted in the attached document. Any questions you may have to clarify this RFP are due to Visit California no later than 5:00 p.m., Pacific Daylight Time (PDT) October 15, 2014.
