University of Kentucky Healthcare Communications RFP
The University seeks an agency to contract to serve UK HealthCare marketing communication needs under the oversight and direction of its Department of Marketing. We are looking for an agency that has the ability to work collaboratively with Marketing to understand marketing objectives, challenges and strategies and produce high-quality, effective and efficient advertising, promotional and marketing materials for UK HealthCare and its clinical entities. The contractor will be expected to become intimately familiar with the UK HealthCare marketing plan and to not only react to request for counsel, but to take the initiative to suggest opportunities and initiatives that fit the marketing plan and strategies. Excellent client communication is key, and the firm must be able to manage efficiently and effectively projects, communicate status, and work collaboratively with Marketing. Most tasks requested of the contractor will have specified response times for the finished products.
