University Advertising and Public Relations
The College is seeking a relationship with a creative services company to promote selected academic programs to diverse audiences and boost positive awareness of the colleges existing branding. Creative services would include promotional concepting, advertising design and placement in print, electronic, digital and out-of-home media, public relations programs and viral marketing. The primary goal of all efforts is to increase the quantity and quality of students applying for our target programs. These programs would include, but not be limited to, our MBA programs (The Professional MBA, The Full-Time MBA and The Entrepreneurship MBA); our Equine Industry Program and special events it stages, and the College of Business as a whole. The creative agency selected will coordinate activities with Deans office and appropriate departmental personnel. The vendor and the College of Business representatives will work with the Universitys Office of Communications and Marketing to ensure compliance with the universitys graphic identity standards and strategic planning/ branding initiatives. Primary day-to-day coordination will be through the colleges Executive in Residence for Public Relations and Senior Graphic Artist.
