Translink has embraced a significant programme of change, which has successfully enhanced the future development and growth of public transport in Northern Ireland, attracting more passengers, to deliver the challenging targets set out in the Governments Regional Transportation Strategy (RTS).
To further enhance the profile of public transport in Northern Ireland Translink wish to appoint a Strategic Advertising Agency to implement a Translink umbrella campaign which will become the primary communication vehicle for Translink. In addition the appointed agency will also carry out all tactical advertising in respect of Metro, NI Railways, Ulsterbus/Goldline and major market segments including students, senior citizens, pupils and tourism travel.