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Trends and Best Practices in Corporate Social Responsibility Communications
Corporate Social Responsibility significantly goes beyond philanthropic acts, volunteering or charitable
donations. It includes all the positive contributions an organization should make to the wider community
through its core business activities; environmental footprint; social investment and philanthropy
programs; and engagement with employees, other key stakeholders; and the public at large. Note that for
the purposes of this study, corporate social responsibility encompasses the integrated dimensions of the
triple bottom lineeconomic, social and environmentaland includes the full suite of activities and
practices an organization might undertake to improve its performance in any or all of these dimensions.
