Tourism Web Site Redesign RFP
The Contractor will provide services to the Department of Tourism to design, develop, provide maintenance and hosting for various consumer and b2b websites that serve the traveling public and the tourism industry. The Contractor will provide these services and ensure brand and strategic business integration at all levels.
The Department relies on its Web sites to provide consumers and tourism industry partners with tools and information designed to drive traveler spending, such as:
• travel planning tools
• variety of content and inspiration designed to impact travelers in making decisions
• support of consumers’ and industry partners’ ability to subscribe to e-communications
• order and/or download information and/or publications online
• conduit to online marketing via e-newsletters, social media, and mobile applications
• create and save actionable data
The Department requires that the awarded Contractor will be part of a strategic communication team to ensure that all channels seamlessly communicate to the end user.
The scope of the RFP includes responsibility for ongoing maintenance, updates, and hosting of http://www.TravelWisconsin.com, http://Industry.TravelWisconsin.com and possible other Department Web sites or sub sites. It also includes the opportunity to develop and integrate evolving new technologies to support the evolution of online marketing and the integration of databases to support cross-communication among business units and partners.
