Respondents are invited to submit written proposals for a comprehensive and strategic Travel and Tourism public relations and marketing campaign that fully integrates consumer, media travel trade, and meeting and incentive activities in the European Service Region (A.1.9(a)). The campaign shall create a responsible, accurate and positive image of Texas, while effectively marketing and promoting the state as a premier travel destination in the primary target markets and secondary markets in the European Services Region, as designated by OOG. The successful respondent will be expected to implement and oversee all activities within the primary and secondary target markets of the European Service Region.