Respondents are invited to submit written proposals for a comprehensive and strategic Travel and Tourism public relations and marketing campaign that fully integrates both domestic and international consumer, media, travel trade, and meetings market activities in the Americas Service Region. The campaign shall create a responsible, accurate and positive image of Texas, while effectively marketing and promoting the state as a premier travel destination in the primary target markets and be able to provide ad hoc promotional and marketing services in secondary markets in the Americas Services Region.