Tourism Marketing and Advertising
The City is seeking a marketing/advertising agency partner to assist the Office of Tourism to market the City as a tourism destination to segmented markets in the County, throughout the state and
certain key feeder markets including Southern California and others identified through market research.
The agency should have expertise with print, broadcast and electronic media as well as experience in managing
cooperative advertising programs. The agency should also be prepared to recommend campaigns with
measurable ROI (return on investment).
The agency is expected to suggest specific strategies to expand the impact of the advertising campaign while
allowing for the broadest possible exposure within the available budget. Such strategies would include
maximizing the usage of cooperative advertising, electronic and social media as well as identifying promotional
and public relations opportunities working closely with the in-house p.r. and digital marketing staff.
Experience marketing tourism destinations and hospitality clients (preferably in Arizona) are preferred.
The agency should have experience in media buying, and will be responsible for the development and
implementation of a media plan in consultation with the director of tourism.
