Tourism Marketing Plan Public Relations

1. Expired 18 years, 36 weeks and 2 days ago

The City of Paso Robles invites proposals from qualified firms to establish a year-round public
relations campaign promoting Paso Robles. The campaign will 1) strengthen name recognition
and long-term visibility of the Paso Robles brand, 2) position Paso Robles as a year around
culinary tourism destination and 3) build demand for week-long events/corporate retreats and
seminars. The campaign is part of a marketing plan aimed at ensuring that tourism promotion
will be able to realize the full economic potential of an integrated approach to brand Paso Robles
as a premier Central Coast destination, so that Paso Robles can attract visitors by positioning the
place, its assets and unique attractions.

• Professional Services
• Marketing
• Public Relations