Tourism Marketing Plan Brand & Tool Kit Development

1. Expired 18 years, 36 weeks and 2 days ago

The City of Paso Robles has adopted a Tourism Marketing Plan. The Plan's objectives are 1)
strengthen name recognition and long-term visibility of the Paso Robles brand, 2) position Paso
Robles as a year around culinary tourism destination and 3) build demand for week-long
events/corporate retreats and seminars. The plan's mission is to realize the full economic
potential of an integrated tourism marketing approach to brand Paso Robles as a premier Central
Coast destination, so that Paso Robles can attract visitors by positioning the place, its assets and
unique attractions.

• Professional Services
• Marketing
• Public Relations