The Department is looking for company to develop and purchase media on anti-tobacco media campaign. The goal of the campaign is to increase public awareness, support policy change and
compliance with smoke-free environments in order to help improve the quality of life of residents
of Central Florida. In addition, the campaign will aim to reduce tobacco use, second-hand and
third-hand smoke exposure, and youth initiation to tobacco use. Finally, to promote smoking
cessation services and the Florida Quitline; that will generate a 20% increase in the Florida
Quitline call volume.