Tobacco Use Peer Crowd Research
The State requires information on the subcultures and identities of youth (12-18) in their state in an effort to better understand the factors that lead to the initiation of tobacco industry product use. The purpose of this research is to provide a gap analysis that will inform effective tobacco prevention interventions that work to increase the percentage of youth in the state who have never used tobacco. Information will be garnered on:
3.3.1 The social identities and subcultures prevalent in youth living in Montana; and which of these social identity groups currently have the highest percentage of tobacco users.
3.3.2 How youth social identities impacts tobacco use rates.
3.3.3 Effective and ineffective characteristics of tobacco prevention ads to guide campaign efforts.
