The New York State Department of Health Tobacco Control Program (NY TCP) is seeking proposals to contract with to develop TV, radio and newspaper ads as part of a research project. The research project aims to improve two fundamental aspects of populationbased smoking cessation programming:
reach through a media campaign encouraging cessation or the use of a
cessation program; and
efficacy through a web-based smoking cessation intervention.
The top three scorers of the technical and financial proposals combined will be invited to provide oral presentations to the review team(s) of this RFP at the NY TCPs convenience. If one of the top three scorers is not available or unable to conduct the presentation, they will be disqualified, and an invitation may be offered to the next highest scorer.