The California Lottery RFP Tracking Study Services
The California State Lottery (Lottery) invites proposals by qualified Bidders who are interested
in providing market research services to the Lottery.
The purpose of this solicitation document is to select a single research contractor to conduct
the ongoing Communications Effectiveness Tracking Study Services for the Lottery. The
Tracking Study must accurately reflect all California adults and includes both Lottery players
and non-Lottery players. Information to be measured includes, but is not limited to, game and
advertising awareness, attitudes, playership and spending behavior, and demographics.
The agreement is for a period of two years with the option to extend for up to five (5) additional
one-year periods under the same terms and conditions and at the sole discretion of the
Lottery.
