Texas Seeking Tourism PR Firm
The Office of the Governor of Texas, Economic Development and Tourism Office seeks written proposals from travel PR firms. Respondents are invited to submit written proposals for a comprehensive and strategic tourism travel marketing and public campaign that fully integrates consumer, media and Travel Trade, activities in the primary Target Market of China and demonstrates the ability to provide promotional and marketing services on an as-needed basis in the secondary Target Markets. The campaign shall create a responsible, accurate, and positive image of Texas, while effectively marketing and promoting the State of Texas as a premier travel destination in the primary and secondary Target Markets, as designated by OOG. The Successful Respondent will be expected to implement, oversee, and measure all activities within the primary and secondary Target Markets.
