Department requires a professional marketing company with an understanding of promotional programs designed to promote the benefits of Florida citrus, increase awareness of support programs, and increase sales and consumption of Florida fresh citrus, orange juice, and grapefruit juice.
2. Increase sales and consumer awareness of Florida citrus products through targeted retail promotional programs for the shopper purchase cycle (online, in-store and on the go).
3. The Department requires a qualified marketing company that has access to leading retailers, consumer purchase behavior and demographic data to develop targeted promotional and awareness programs.