TV Media buy for Missouri Safe and Sober
- This RFP has a location requirement.
- This RFP had a pre-bid event.
- This RFP was uploaded by the owner.
Missouri Safe and Sober, is performing a search for a media agency or buyer who can provide statewide television access in order to promote the Missouri Safe and Sober program, an underage alcohol use prevention program targeting parents and students.
The purpose of this program is to increase awareness of underage drinking in our communities, educate parents and students about the myriad of negative consequences associated with underage alcohol use, and create a positive peer pressure environment to empower youth to choose not to drink until the age of 21. More information can be found at www.missourisafeandsober.com.
The goals of the Safe and Sober television media buy are to:
1. Increase awareness of the Safe and Sober program statewide
2. Directly target parents of high school students with a message to "talk with your teen"
Requirements
Safe and Sober will provide a :30 PSA to run Feb 16, 2014 through May 3, 2013. Within our budget, our needs are the following:
1. Maximum reach to our Statewide Target Demographic of:
Parents of High School age Students, male and female age 35-55 years old, in all Missouri viewing areas, while minimizing out of state viewing in split markets.
2. Maximize available funds to attain lowest price per point by:
a. Purchasing ad space in programming highly rated among target audience
b. Value-added opportunities such as, bonus/matching spots, website banner ads, etc.
3. Spots should receive horizontal and vertical rotation
a. Rotation can be determined by the respondent and justified in Response
