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TOURISM MARKETING SERVICES FOR THE CITY
The City is seeking assistance from an experienced Marketing and Public Relations partner in directing future marketing, advertising, and public relations efforts (including social media), in an aggressive and comprehensive manner to capture more visitors and strengthen awareness of the City’s attributes and offerings as a vacation destination. It is the City’s intent to “drill-down” in key visitor markets with a well-coordinated marketing and public relations plan that will leverage all efforts and best maximize exposure across all media platforms. It is imperative to determine the most effective use of designated public dollars while achieving these goals.
