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Strategic Planning Consultant for the East Coast Greenway Alliance

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North Carolina, United States
Non-Profit
RFP
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Summary
The East Coast Greenway Alliance (ECGA) is seeking an experienced Strategic Planner to guide the organization through the development of a Strategic Plan for 2021-2025.

Background
The ECGA was established in 1991 to realize the vision of a greenway from Calais, ME to Key West, FL, connecting and serving major population centers along the East Coast of the United States. One-third of the 3,000-mile greenway is complete. The Alliance is a million-dollar organization with 13 full-time staff. The headquarters is in Durham, NC.; five regional staff are based along the trail. The Alliance is governed by a board of trustees and has an extensive network of volunteers, partners, funders, and members who contribute to the success of the organization. The Alliance does not own or operate any segment of the greenway itself.

Strategic Planning
The Alliance is coming to the end of its current Strategic Plan: Rise. Focus. Engage. This plan was developed in 2015 for a five-year horizon (2016-2020). The four areas of strategic focus, and their related metrics, have closely guided the staff and board in the development of annual workplans and strategic directions.

In 2020, the board is committed to developing a new strategic plan with an emphasis on several key areas:
a) accelerating the pace of completion of the greenway
b) solidifying the transition from a volunteer- to staff-led organization
c) maximizing the contribution of a large network of volunteers and supporters
d) playing the role of "cheerleader" for the Greenway as effectively as possible, both to increase local, state and national awareness of the greenway and to support public agencies in completing the greenway.

The plan should chart a course to 2025, with the expectation that most strategies, goals and objectives will need to be reviewed and revised after three years given the rapid pace of change, political shifts, and other external factors. The board has established a strategic planning committee to manage this project.

Process
Proposals should be sent by email to andyclarkeva@gmail.com before midnight of February 29, 2020.

The Strategic Planning Committee will review the proposals and may request a phone interview for up to one hour during the two weeks following the proposal deadline. The Strategic Planning Committee will submit their recommended candidate to the board of trustees for approval no later than March 14.

Additional Information
Visit www.greenway.org for additional information about the organization and its programs.

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