Strategic Communications Program
The Louisiana Workforce Commission is responsible for leading the development of a comprehensive,
demand-driven system of workforce development that grows the number of people participating in the
Louisiana workforce and aligns both the skill sets of job seekers and workforce training programs with
the needs of business and industry.
LWCs press secretary and public relations unit oversee and manage all aspects of the LWC brand and
its external communications and marketing outreach efforts and campaigns to engage business and
industry and jobseekers. LWCs specific purposes for engaging in these communications and marketing
activities are to:
a. Recruit participants for the training programs offered through the LWC and its partner
agencies and which are responsive to employer demands.
b. Inform the LWCs primary stakeholders, including employers, job seekers, education
leaders and economic development leaders about progress implementing the
comprehensive workforce development reform legislation enacted in July, as well as the
results achieved and opportunities created for businesses and job seekers as a result of the
reforms.
c. Recruit job-ready candidates from out of Louisiana to fill vacant jobs in Louisiana which
businesses have not been able to fill with the available in-state workforce.
d. Provide messaging and coordination in support of LWCs separate involvement of nonprofit
community and faith-based organizations to engage Louisianans who are not fully
engaged in the workforce.
