Sports Media and Sports Marketing For South Carolina State University
The objectives of the RFP is maximize revenue to meet the current needs of the South Carolina State University Athletic Department as well as provide a foundation to provide for the future needs of the department and the University as a whole. Expand the University brand to encompass regional and national opportunities. Leverage the value of the University and the University system for the benefit of the South Carolina State University community.
Contractor must perform all of the following:
1.Television/Radio Broadcast Rights - "Live" play-by-play radio broadcasts for all football, men and women's basketball games. This includes all in-season home and away broadcasts, exhibition games and post-season games.
2.Television Coaches' Shows - Produce live coach's show format for football and other high profile sports.
3.Existing Corporate Relationships - Maintain existing regional and national corporate relationships identified by the University as well as build new regional and national corporate relationships.
4.Advertising and Promotion of the University - Coordinate with existing marketing programs at the University. This will include, but not limited to, enrollment, academic achievements, and special awards. Define how this can be utilized in print media, television and radio broadcasts.
5.Internet - Provide a plan that will maximize the value of this broadcast medium to the benefit of South Carolina State University Department of Athletics.
6.Print Media - Provide a plan to develop, market, and publish game programs, team posters, and other print media for South Carolina State University sports teams including, but not limited to, football, men and women's basketball.
7.Provide an account representative on campus at the discretion of the University for a minimum of 20 hours per week to communicate with the University in reference to the management of this resulting contract.
