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Self-Management Health Marketing/Social Media Campaign
The Department requests the services of a contractor to develop and conduct a health marketing/social media campaign focusing on asthma self-management. The goal of the campaign is to raise awareness of the importance of self-management in the prevention of severe asthma episodes (attack) especially among the most vulnerable populations including infants, children (and their caregivers), and older adults. The campaign will also focus on specific ethnic groups including: African Americans, African Immigrants, Asians, and Latinos.
